Rippe’s Fall Fashions Enhanced by New Décor Investment

September 2011
Ben Rippe in renovated store

“Since the cooler nights recently, fall merchandise has been moving out the door at a rapid pace,” says Ben Rippe, president of the 105-year firm featuring his family name on the door. “The new season of clothing and shoes is set off to better presentation since Rippe’s new décor renovation,” he continues.

Designed by Dewberry and interior design team leader Dodie Hudson, key features include a Tuscan tile–themed walkway, new flooring, fixtures, furnishings and shadow box displays with design elements incorporated from last year’s exterior windows enhancement.

“We are excited and proud about all the Downtown River District reinvention and construction in varying stages from planning to completion. As the key anchor retailer downtown, Rippe’s wants to be involved in the current revival. Most people don't realize about 50% off Rippe’s sales come from the Danville area zip code. It continues to be a foundation of our business. We envision total sales increasing with many more local customers coming back Downtown to share in the excitement. This demonstrates our commitment to Danville and surrounding areas. This investment is approximately $70,000. In the last five years, Rippe’s Shoes building, façade windows and this interior facelift represents approximately $600,000 in Downtown Danville improvements,” he said.

Rippe’s is composed of three divisions: Rippe’s Apparel, Rippe’s Furs and Rippe’s Shoes. The adjacent stores are located at 559 & 563 Main Street, at the top of the hill in downtown Danville, Virginia. Convenient customer parking is directly behind Rippe’s on Floyd Street plus street spaces downtown. Store hours are Monday through Saturday from 10am to 5:30pm. Peak selections are in stock for sizes 0 misses to 24 women’s and shoes 5 to 11 and 36 to 42.

For a historical perspective, go to and explore the history and community involvement sections of the website. For future direct offers and current store news electronically, “like” Rippe’s on Facebook and sign up with email address on our website. Rippe’s protects all personal information.

To find out about the clothes and shoes, call one of Rippe’s professionals at 434-792-6822 or visit us in city center Danville near the crossroads of US293, US58 business and US86.