About Us

Rippe’s and Rippe’s Shoes at night

Rippe’s is about finding your fashion that wears well… clothes and shoes with the right fashion and fit for you. Knowledgeable associates condense the thousands of choices with no pressure applied.

We shop the world’s fashion markets for well-made fashion apparel, furs, shoes, and accessories, at the best values representing each quality level.

The price points at Rippe’s are upper moderate, better, bridge, and designer. There are always sale groups.

Since we “mind our stores”, we employ consulting offices to cover our markets weekly. We travel every seven to eight weeks to meet with vendor partners and hand-select style, color, and pattern.


Casual styles for contemporary and classic tastes are plentiful. More dressed-up clothes and shoes, taking you from desk to dinner, or very dressed-up, are available as well.

Outerwear/furs are a tradition at Rippe’s since 1907. Techno fabrics, down, wools, cashmere, fur trims, vests, faux fur and genuine fur… all in every length and size at, in our opinion, the best values anywhere. Many coats are made to our proprietary pattern, fit, and style specifications.

Shoes range across dress, career, casual, and comfort, from boots to sandals.


With an inventory that turns seasonally, sizes in stock are 2 misses to 26 womens; shoes/boots/sandals sizes 5 to 11, 36 to 42 euro.

Web Sales

Because we buy a single run of sizes in most items, limiting quantity, we sell from the sales floor, not the web. Service is key here. If you allow us, we select for you and deliver via UPS. Naturally we prefer you to experience in person.

Giving Back

Rippe’s century-plus tenure in the southern Virginia Piedmont area motivates us to give back, with an emphasis on endowed educational scholarships and supporting area visual and performing arts.

Ben Rippe, third generation owner (see history), has served on many local boards of directors. He feels it is important to support the communities where we work and live.

Contact Us

Contact us at your convenience.


We are located near the crossroads of US58 Business, US29 Business (now 293), and US86 (see our directions page for map), at 559 Main Street, Danville, VA 24541. Open Monday thru Friday 10am to 6pm, Saturday 10am to 5:30pm (10am to 5pm in June, July, and August).


A public parking lot is diagonally across the street. Rippe’s Parking behind Rippe’s affords easy access via our well-signed back door entrance. Two-hour street spaces are also convenient on recently rejuvenated Main Street. (See directions.)

River District

There are plenty of interesting places to shop and eat in the River District, formerly Downtown Danville and the Tobacco Warehouse District, all bordered by Dan River. Take several hours or good part of your day to enjoy.

Looking down Main Street at night

Come experience modern American style with old-fashioned great customer service. You will pay no more and enjoy the fit and feel and excitement of it all.

Ben Rippe
President for
Rippe’s and Associates